S D Retail Ltd IPO

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S D Retail Limited, incorporated on May 14, 2004, specializes in creating a wide range of sleepwear products for men, women, and children. The company’s flagship brand, SWEET DREAMS, offers stylish and comfortable sleepwear that caters to every aspect of downtime, positioning itself as part of its customers' daily routine. It operates through a multi-channel distribution network, which includes exclusive brand outlets (EBOs), large-format stores (LFSs), multi-brand outlets (MBOs), and online channels. The company also has a strong presence on e-commerce platforms such as Myntra, AJIO, Nykaa, Flipkart, Amazon, and its own website. The company’s product lines include Essentials and Fashion categories. Essentials products focus on timeless, everyday items with high repeat purchases and lower average selling prices (ASP), while Fashion products offer seasonal designs with higher ASPs and limited repeat purchases. SWEET DREAMS also offers adjacent categories like athleisure, workout wear, and work leisure pants, expanding its portfolio beyond sleepwear.